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Research papers

Designing and implementing international joint marketing ventures

What are the specific events and decisions that actually occur in the identification, design, and implementation of joint ventures involving Western enterprises and East European enterprises? To answer this question a case study research program is...

Catalogue: Conference 1991: International Marketing Research
Authors: Arch G. Woodside, Jozsef Kandiko, Wilfried Vyslozil
June 15, 1991
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Citation

Woodside, Kandiko and Vyslozil (1991a, June 15). Designing and implementing international joint marketing ventures. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/designing-and-implementing-international-joint-marketing-ventures